English for Marketing & Sales

20 x 90 Minute Module

After this course the participants have the opportunity to take the ”TOEIC“ – Test of English for International Communication.

The course embraces the following –and more as required:

  • Tenses and Grammar:
 A short overview of the main forms.
  • Social Etiquette:
 Introductions, greetings and good byes, Small Talk, Entertaining business guests and being entertained
  • Job-related Themes:
 The Role of „Marketing
Analysis of Market Opportunities
Buyer Behaviour and Market Segmentation
Product and Pricing
Product Placing and Promotion
International Marketing
  • Business Language:
 Business idioms and jargon
Job-related vocabulary and phrases
  • Presentations:
 The phases of a presentation
Describing trends, forecasts and reviews
Describing visuals
Giving ad hoc presentations effectively
  • Meetings & Negotiations:
 Basics of Meeting and Negotiation skills
Useful phrases used in chairing meetings
Phases of meetings and negotiations
Negotiation styles and techniques
Role plays – mini-meetings and negotiations
  • Communication Skills:
 Questioning techniques, asking for and giving advice, recommendations and opinions, interrupting, making requests, persuasion techniques
  • Intercultural Skills:
 Insight into the intercultural difference in behaviour between Americans – British – German cultures, Italians, French, etc.
The concept of „TIME“ around the world
The concept of “CONTRACTS” around the world
Taboos of marketing concepts around the world using – authentic case studies
  • Writing Skills:
 Writing reports, effective e-mails, writing the company brochure